The looks

BOR Leather Jacket


This season reads like an affirmation of the Loulou Studio aesthetic but also how balance and contrast play a central role in our collections. Pieces that are sharp but remain light and flowy with the fabrication, soft on the skin but also protective, feminine with the right dose of masculinity. “It’s minimalism, yes, but with emotion,” shares Creative Director Chloé Harrouche. “There is always this ambivalence and duality in Loulou Studio.”

For Spring-Summer 2023, there is an overall feeling of rawness and naturalism, achieved through harmonious color stories: the cascading blues reminiscent of the infinite sea, crips maritime whites, sandy beiges, pale yellows, and soft sunset oranges.